In preparing to bring their first product to market, Aptera Motors needed a way to position their innovative new vehicle in a category that resists radical ideas. We developed a brand communications platform that defined the essence of the brand, articulated a message architecture, and established a comfortable vocabulary for introducing the new vehicle to the world. We built on this work to create the site architecture, content strategy, user interface design, and web graphics.

This project included:

• Brand concept development
• Brand architecture
• Naming, nomenclature, and translation