CoreMD came to us with a name and a hunch that a huge business could be built in the emerging real-time health data market. First, we spent a couple of months identifying the strongest opportunities and designing various business concepts. Once we'd agreed on a business, we articulated the audience personas and product feature sets. To get to market quickly, we developed the brand strategy and design in parallel with the user-experience and interaction design. Once the first version of the product was built, we created an investor pitch presentation to secure further funding for product and business expansion. The CoreMD web application is in private beta now. As soon as it goes public we'll update this slide show with the final website and software interface designs.

This project included:

• Business Concepting
• Product Articulation & Development Roadmap
• Brand Strategy & Design
• Custom Software Design
• UX & Interface Design
• Content Strategy
• Information Architecture
• Messaging Architecture & Copy
• Investor Presentation