To enable the creation of a new product line and transform an existing one, we helped J & J's Strategic Design Office explore ways to expand the meaning of their brand. We developed some concept creation workmaps and facilitated a workshop to create alignment in their organization. We then developed two brand architectures and nomenclature systems including a system that works in Spanish as well as English.

This project included:

• Brand concept development
• Brand architecture
• Naming, nomenclature, and translation